The brand

The beginnings

After a high level sports career and a youth bathed in lace and creation, Caroline Bouvier decided one day to embark on a craft adventure.

At first as a stylist specializing in sportswear, she quickly took off and created her own company in 1999: LILI STYLE. A beautiful adventure that she decided to continue in downtown Montpellier, which will become the meeting place for artists and athletes.

But Caroline, passionate about fashion, then designed a second line: LILI STUDIO. Clothes that are intended for the active, sporty and modern woman and girl.

Birth of the fashion house

In 2012, the third line with a vintage spirit was born thanks to a beautiful professional encounter with Chantal Olivet, who took on the role of first d'Atelier, thus completing the House's very seasoned know-how. Together, they design unique pieces filled with femininity, inspired by Hitchcock films and La Dolce Vita.

Today, the Couture House has the will to refocus on the essences that participated in the creation of its universe. It revives the traditions of old-fashioned couture and enjoys offering its vision of fashion to a clientele in search of elegance.

It is the return of the art of pleasing.

The Workshop

The workshop is located in one of the most popular areas of Montpellier called "La Canourgue" at 15 rue du Palais des Guilhem. It keeps the will to resurrect the fashion houses of the past.

It is a real place of creation.

We choose the fabric and then design the model with our customers. Then comes the time for measurements and pattern making, cutting, assembly and finally fittings. To keep this special bond with our customers, alterations are also done on site. We take the time to make things to measure: that's the Caroline Bouvier brand.

As we work together, we will advise you on how to complete your unique piece.

Bags, leather pouches, jewelry, shoes, hats ... all made by hand and according to your desires by our creative partners. You will be advised on how to match your accessories according to their color, their shape. In order to create a complete, harmonious outfit that reflects your personality.

The Showroom

The creation of a "Men's" range was an obvious choice following the observation of a need expressed by men: It is time to say "stop" to the standardization of men's clothing, stop to the standardization of a unique morphology not adapted to each person...

Stimulated by this idea, Caroline Bouvier decided to offer these gentlemen a range of quality services, just like those offered to her female clients.

That induces a personalized accompaniment, a confection semi on-measure of high quality. A variety of cuts, materials ... adapted to each need and each morphology.

Far from a simple traditional "sale", the Couture House advocates a desire to interact and share with its customers.

It is this desire to unify and personalize each relationship that makes the Maison de Couture unique.